The Avise just published the results of a survey entitled " Perceived Social entrepreneurism by the French " A survey conducted between 15 and 16 December 2010, at the home of a representative sample of 1,006 people aged 18 and over constituted under the quota method.
WHAT YOU TAKE THIS SURVEY:
" When asked about various French terms related to social entrepreneurship:
- only 43% of them said they had heard of a "social enterprise
- 37% recall having met the term social entrepreneur
- and least one French (28%) the social entrepreneur "
the French always very difficult to grasp the concept Social Entrepreneurship ... particularly in terms of educational level:
- 56% of graduates than bac +2 have heard of social enterprise, 32% cons non-graduates ".
" They remain, however, attracted by the concept, having seen them explain how it was: well, after description of what a social enterprise, almost three quarters of respondents (74%) report being encouraged to purchase products / use services if they are from a social enterprise ,
The incentive would be higher among managers (91%) , public employees (84%) and more graduates (86%), whereas it is lower among less educated (61%).
The incentive to buy:
"When asked the French on the areas where they are most inclined to purchase a product or service provided by a social enterprise rather than by another company, a majority of them cite the power (52%) , probably due to familiarity fair trade in this area. Follow human services and outreach (39%), then the clothing (26%) , and leisure / culture (20%) .
" To justify the preference they might give a social enterprise, the French cite foremost better employability that this model allows from people in situations of exclusion (49%) before the moderation in the pursuit of profit to better focus on a social project (35%) . Then come support the local economy (25%) the protection of working conditions (20%) and environmental protection (19%) . Finally, user involvement in the governance is a favorite subject for 9% of the French.
brakes purchase:
"Questioned on the brakes that would deter most choose a product or service a social enterprise rather than another company, the French list before whole price difference at the expense of social enterprise (48% ) , to the absence of label independent (39%) , the perceived lack of information (36%) and or near product of service in relation to home (34%) .
In the field of employment, nearly seven in ten French (69% 6) believe that a company is a social enterprise to encourage them to apply. This proportion rises even now at 73% (+5) among the assets.
Creating Social Enterprise:
"Of all the French, 31% said they were" ready to create a Corporate Social . mention the social aspect can cause some French entrepreneurship. "The overall positive perception that the French social entrepreneurship is true in regard to hierarchy of trust they place on different players to change the company in the right direction, "social enterprises" remain top with 81% of "confidence" in front "companies in general" ( 55%, -7) and "powers public" (45% ".
Source: Avise
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